The LIEB CAST

Inspiring Action Through Behavior Change Marketing

February 07, 2021 Andrew Lieb / Lauren Lieb / Mark DiMassimo Season 1 Episode 153
The LIEB CAST
Inspiring Action Through Behavior Change Marketing
Chapters
The LIEB CAST
Inspiring Action Through Behavior Change Marketing
Feb 07, 2021 Season 1 Episode 153
Andrew Lieb / Lauren Lieb / Mark DiMassimo

Interview with Mark DiMassimo, founder of Ad Agency,  DiMassimo / Goldstein, who works with such brands as WW, Hello Fresh, Samsung, SallieMae, and the Bronx Zoo.  

Mark shares with us the key lessons from big company success that works for everyone - just get it done, he says. We discuss the importance of terrible ideas, the concept of behavior change marketing, and what to expect in Super Bowl advertising.

If you want to get inspired, tune in. 

Show Notes

Interview with Mark DiMassimo, founder of Ad Agency,  DiMassimo / Goldstein, who works with such brands as WW, Hello Fresh, Samsung, SallieMae, and the Bronx Zoo.  

Mark shares with us the key lessons from big company success that works for everyone - just get it done, he says. We discuss the importance of terrible ideas, the concept of behavior change marketing, and what to expect in Super Bowl advertising.

If you want to get inspired, tune in.